Field notes
Playbooks on tailored, source-backed selling — written when we have something worth saying.
Latest2 min read
Playbookthe economics of the deck
The five-hour deck, and the day it eats.
Reps spend a working day on each custom deck, and most of it is reformatting, not selling. We mapped where the hours actually go — and what changes when tailoring and brand are automatic from the first slide.
Read the essay →Playbook · Brand3 min read
Brand governance at sales scale: how decks drift, and how to stop it
Every rep building decks by hand creates a slightly different version of your brand. Brand drift compounds with headcount — and the fix isn't another template nobody follows.
Read →Playbook · Governance4 min read
Source-backed decks, and the one procurement question reps can't answer
Buyers increasingly ask where a claim came from before they trust a vendor deck. Source-backed selling answers that question by construction — every claim traces to an approved source.
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